Our vision is a greener country and a greener planet. We want to do this by being a household name when it comes to plants and gardening. We want to take urban farming and gardening to the next level. Our vision is to locally cultivate those plants that are currently being imported into the country. We want to develop our Research and Development team to bring in new species of plants to the country, while also supporting the growth of native plants.
Our mission is to add a new dimension to the region’s retail sector by making plants and gardening materials as common as electronics and automobiles. Many of our customers are new to the UAE, and while they could easily find groceries, electronics, and furniture, they found it tough to find plants to buy. We want to fill this hole in the market so that the next visitor to the UAE will know exactly where to turn for their plants.
We aim to change the attitude of the new generation to one of love for nature and Mother Earth. By spreading awareness of the importance of plants, and educating individuals on gardening, we want to ensure youngsters grow up with the right attitude towards our planet.
We also plan on conducting forestation campaigns with the support and help of the government. This is one of our biggest goals and will be a huge step towards a green UAE.